Daniela Andreini

Daniela Andreini (PhD) is Associate Professor of Marketing at the Department of Management, Economics, and Quantitative Methods of the University of Bergamo (Italy) and visiting professor at the University of Washington Bothell, Seattle (USA). Her research interests encompass branding in business and consumer contexts, and digital marketing management. Her studies have been published in Industrial Marketing Management, International Journal of Information Management, Journal of Business Ethics, Management Decision, and IMP Journal.