Media Effects
- W. James Potter - University of California, Santa Barbara, USA
W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates—the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions—influences on behavior, attitudes, and beliefs, for example—Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.
Supplements
studysites.sagepub.com/potterme
The password-protected Instructor Teaching Site includes PowerPoints, classroom assignments, and web and video resources.
studysites.sagepub.com/potterme
The open-access Student Study Site features SAGE Journal Articles, and web and video resources.
Good basic text. Will include a chapter for my course readings.
Great BA book for students in Communication Studies/Science. I highly recommend it.
Good general reading for students. Additional papers sometimes not easy to integrate. Good charts.
This book comprehensively discusses various theories on media effects. My students would find this book vary informative and educational.
Did not meet the needs of the Media & Society course I was teaching, the Potter Media Literacy text was more appropriate.
The book is really comprehensive and useful, but I felt it was not as easy to ready as the text that I chose for my media course.
An outstanding and comprehensive, jargon free introduction to media effects research. Written in a no nonsense, accessible style. The Media Effects Templates outlined in the text are a great tool to keep students focused on core issues
The volume is a perfect introduction to the broad field of Media research. The very complex discipline is presented in a very thoughtful manner allowing undergraduates a rather smooth start.
course was changed to usability
Very interesting text with a useful student friendly approach
