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I am adopting the text book for my MBA class (Marketing Management). In my opinion it could met the learning objectives for this course.

Mr MOHAMMAD NIZAMUDDIN ABDUL RAHIM

This textbook is aptly written to address contemporary challenges bedeviling marketing as well as formulated strategies to promote growth. Also, it adopts current case-studies and emerging concepts in the field of marketing. The book provides strategic insights to businesses and organisations with specialism in marketing. I highly recommend this textbook to all academics, practitioners, including students with vested interests in the field of marketing.

Dr Felix Nana Kofi Ofori

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