Create a flyer for "The Sage Handbook of Brand Management"

This handbook is a landmark contribution to branding scholarship. It brings together rigorous theoretical perspectives and timely, real-world insights covering a wide range of topics ranging from brand equity, identity, and authenticity to co-branding, internal branding, brand engagement, influencer marketing, brand activism, AI, and aging consumers.  Having done research on brands for years and seeing many branding papers as editors, I find this handbook an excellent resource.

As brands grow in their importance and application, so does their complexity.  Fortunately, The Sage Handbook of Brand Management is an impressively comprehensive guide for what matters and what’s next with branding.  Immediately impactful, it offers academically-grounded, practically-minded insights into a wide spectrum of branding challenges and opportunities.

The Sage Handbook of Brand Management is a comprehensive guide to research in brand management. It highlights many perspectives on brand management by leading thinkers. It spotlights a traditional functional view, to more socially constructed view and also a technology-mediated view of brands— it will surely be an important reference guide to researchers and managers. 

We are living in an era where the brand has never been more important to businesses, non-profit and third sector organisations. This comprehensive handbook provides considerable detail on the make-up of brands and contemporary ideas on how they should be managed. As such it will be of great use to both a practitioners and academics that wish to develop their knowledge of brands.