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Essentials of Tourism
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Essentials of Tourism

Fifth Edition
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February 2026 | 472 pages | SAGE Publications Ltd
How has tourism recovered after a global pandemic, and how will it continue to respond to developments in technology and issues in transport and climate? Explore these questions and more with this popular and accessible textbook, which covers all of the essential elements taught on tourism courses worldwide. 

This updated edition features Lisa Ruhanen as a new co-author, brand new case studies and a new ‘From Sustainability to Resilience’ feature mapped to the UN’s Sustainable Development Goals. Key learning features include:

• Two short case studies and one longer case study, with discussion questions, in each chapter
• Spotlights on skills and employability for the tourism sector 
• Discussion of classic papers and more contemporary research on current issues
• Important topics related to inequality, ethics and justice, including Indigenous tourism, responsible tourism, racism and climate change.

Essentials of Tourism is essential reading for undergraduate and postgraduate tourism students looking for the very latest coverage of the field and industry.

Professor Chris Cooper was Professor in the Carnegie School of Sport at Leeds Beckett University, UK.
Professor Lisa Ruhanen is Professor in Tourism and Deputy Head of the UQ Business School, The University of Queensland, Australia.
 
Part 1: Tourism Essentials: An Introduction
 
Chapter 1: Tourism Essentials
 
Part 2: Destination Essentials
 
Chapter 2: The Destination
 
Chapter 3: The Economic Consequences of Tourism
 
Chapter 4: The Environmental Consequences of Tourism
 
Chapter 5: The Social and Cultural Consequences of Tourism
 
Chapter 6: Sustainable Tourism
 
Part 3: Tourism Sector Essentials
 
Chapter 7: Visitor Attractions and Events
 
Chapter 8: Hospitality
 
Chapter 9: Intermediaries
 
Chapter 10: Transport
 
Chapter 11: Government and Tourism
 
Part 4: Tourism Demand and Marketing Essentials
 
Chapter 12: Demand
 
Chapter 13: Tourism Marketing
 
Part 5: Tourism Futures: The Essentials
 
Chapter 14: Tourism Futures

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