You are in: Antarctica
Change location

You are here

Book > Textbooks > Survey Research
Designing Surveys
Share
Share

Designing Surveys
A Guide to Decisions and Procedures

Third Edition

A step-by-step guide to conducting surveys, with an emphasis on critical thinking and views on critically assessing surveys conducted by others

July 2013 | 440 pages | SAGE Publications, Inc
Download flyer
This book is a comprehensive guide to the whole survey research process. Much more than a practical 'how-to' guide, the book presents the material in a social science context which is both thorough yet accessible. It provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.

 
1. Survey Practice
 
2. Survey Error
 
3. Planning the Survey: The Hierarchy of Decisions
 
4. Data Collection I: Selecting a Method
 
5. Sampling I: Concepts of Representation and Sample Quality
 
6. Sampling II: Population Definition and Frames
 
7. Sampling III: Sample Size and Sample Design
Methodology Appendix 1: Using Models in Sampling

 
 
8. Questionnaire Development I: Measurement Error and Question Writing
 
9. Questionnaire Development II: Questionnaire Structure
Methodology Appendix 2: Questionnaire Evaluation Workshop

 
 
10. Questionnaire Development III: Pretesting
Methodology Appendix 3: Cognitive Interviewing Workshop

 
 
11. Data Collection II: Controlling Error in Data Collection
Methodology Appendix 4: An Overview of Organization Surveys

 
 
12. Post-Survey Statistical Adjustments and the Methodology Report
 
Appendix A: UM Undergraduate Student Survey
 
Appendix B: Maryland Crime Survey
 
Appendix C: AAPOR Code of Professional Ethics
 
Appendix D: Internet Resources

This book is a quality text on survey design, however, it is not quite as detailed as I was hoping on some elements such as data analysis, which I would need to adopt the text as a primary textbook.

Dr Amy Irwin
School of Psychology, Aberdeen University
August 5, 2013
Report this review
  •  

Sample Materials & Chapters

Chapter 1 Survey Practice

For instructors

Purchasing options

Please select a format:

Order from:

ISBN: 9781412997348
£93.00
Buy from here
SAGE Research Methods Promotion

Sage Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. Sage Research Methods links over 175,000 pages of Sage’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since Sage Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With Sage Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. Sage Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

Find out more