James R. Ogden Kutztown University of Pennsylvania, USA

Dr. James R. Ogden (Doc) is currently a professor in the Department of Marketing at Kutztown University as well as a CEO of the Consulting Firm The Doctors Ogden Group, LLC. Doc’s academic training includes a Ph.D. with concentrations in research and statistical methodology, psychology and business; a Master’s in Marketing and a Bachelor’s in General Business and Business Education with minors in English, Language and Literature.

Doc has worked for an array of corporations including General Motors, Compaq Computers, and D&B, to name a few. He has consulted for many others in the areas of advertising and marketing. He is an expert on marketing and has testified before the house and senate in the state of Colorado as such. Ogden has been cited for “Excellence in Marketing Education” and has received the prestigious Freedom’s Foundation at Valley Forge Award for “Excellence in Economic Education”. Dr. Ogden has sat, or currently sits, as a member of numerous boards of directors for diverse organizations. In addition, Dr. Ogden has published in leading journals and is the author of five books on business and advertising, including The Entrepreneur's Guide to Advertising.