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Essentials of Business Research
A Guide to Doing Your Research Project
Third Edition
- Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia
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February 2026 | 336 pages | SAGE Publications Ltd
A true guide to the essentials, this book takes you through the whole research process from start to finish.
Whether you’re conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first.
This third edition offers:
- New chapters on quantitative and qualitative data collection.
- New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities.
- Updated learning features, such as annotated further reading, that help you make the best use of your time.
This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.
Chapter 1: An Introduction to Business Research
Chapter 2: Developing a Research Topic
Chapter 3: Conducting a Literature Review
Chapter 4: Addressing Ethical Issues
Chapter 5: Establishing a Research Design
Chapter 6: Quantitative Methods
Chapter 7: Qualitative Methods
Chapter 8: Using Secondary Data
Chapter 9: Sampling
Chapter 10: Analyzing Quantitative Data
Chapter 11: Analyzing Qualitative Data
Chapter 12: Writing Up and Presenting your Research