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The most cutting-edge book about integrated strategic communication campaign best practices in the industry and a necessity for college students to develop the knowledge and skills that will give them an edge in the highly competitive PR job market.

Jennifer Robinette

It's the textbook to use for helping students learn about planning PR campaigns from start to finish. It's the best one I've found.

Dawn M. Doty

It's easily digestible, covers the important basics in an easy-to-follow format, and has wonderful examples.

Shana Meganck

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