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Social Research Methods
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Social Research Methods
Qualitative and Quantitative Approaches

Second Edition


May 2012 | 824 pages | SAGE Publications, Inc
A companion website is available for this text

This book explains and demonstrates to students when to use and how to apply the quantitative and qualitative techniques that they'll need to do their own social research. Using actual examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique.

 
Part I: Background to Research
 
Chapter 1. About Social Science
 
Chapter 2. The Foundations of Social Research
 
Chapter 3. Preparing for Research
 
Part II: Research Design
 
Chapter 4. Research Design: Experiments and Experimental Thinking
 
Chapter 5. Sampling: The Basics
 
Chapter 6. Sampling Theory
 
Chapter 7. Nonprobability Sampling
 
Part III: Data Collection
 
Chapter 8. Interviewing I: Unstructured and Semistructured
 
Chapter 9. Interviewing II: Questionnaires
 
Chapter 10. Interviewing III: Relational Data - Domains and Networks
 
Chapter 11. Scales and Scaling
 
Chapter 12: Participant Observation
 
Chapter 13. Field Notes and Database Management
 
Chapter 14: Direct and Indirect Observation
 
Part IV Data Analysis
 
Chapter 15: Introduction to Qualitative and Quantitative Analysis
 
Chapter 16: Analyzing Cultural Domains and Proximity Matrices
 
Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
 
Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
 
Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
 
Chapter 20. Univariate Analysis
 
Chapter 21. Bivariate Analysis: Testing Relations
 
Chapter 22. Multivariate Analysis
 
Appendix A: Table of Areas under a Normal Curve
 
Appendix B: Student’s t Distribution
 
Appendix C: Chi-Square Distribution Table
 
Appendix D: F Table for the .05 Level of Significance
 
Appendix E: Resources for Social Researchers

Very good book.
Covers all aspects of research in great detail. Using for level 3, 4 & 5

Miss Tammy Milner
Social Science, East Riding College
February 6, 2020

Great sourcebook for social research methods

Dr Bahadir Namdar
Primary Education/ Science Education Program, Recep Tayyip Erdogan University
May 18, 2017

An excellent resource in every respect, covering all the areas required for students to have a detailed understanding of both qualitative and quantitative social research.
The text is easy to understand, and is in a logical and clear format; making it an ideal resource for all levels of study, from level three and upwards.
For A Levels, it is perfect for understanding the strengths and limitations of research methodologies, as well as providing students the an understanding of designing their own research project.
A highly recommended resource, with all the information needed for a detailed understanding of all aspects of social research.

Mr Gavin Hatton
Sociology , Merthyr Tydfil College
September 26, 2016

Excellent book . Students will benefit for further in depth knowledge on quantitative and qualitative methods

Dr Mustafa Rashid
Business School, University of Bolton
February 8, 2016

the book gives a clear explanation to research practice and also explains philosophies that underpin any research strategy

Mr Emmanuel Asante
Faculty of Medicine & Health Sciences, Nottingham University
March 1, 2016

This book covers everything that needs to be known in social research especially for novice researchers. The use of colours for content, headings and tables shows a long standing experience.

Mr Dalhat Sani Khalid
Faculty of Medicine & Health Sciences, Nottingham University
March 16, 2016

A very intersting text. It's complete and very usesfull for master students

Professor Gregorio Rodriguez
Education , University of Cadiz
November 26, 2015

This is a excellent text. It provides the reader/student with a thorough background to the development of science and the various methods and skill sets available to the enterprising researcher. It is a master piece.

Mr Andrew Hicks
Faculty of Social Sciences/Department of Sociology, University of Guyana
June 29, 2015

Useful reading for students at all levels and is on my supplemental list.

Ms Ikedola Animashaun
Social Work Department, Brunel University
March 11, 2015

I like the completeness of the text and I had very good luck teaching one of Bernard's anthropology research texts in a graduate course.

However, this was not the appropriate textbook for this particular undergraduate course. Most of the students were not prepared for the high level of reading or thinking and I had to revise the syllabus mid semester and choose readings from a more basic book.

Dr Carylanna Taylor
Interdisciplinary Studies, Ny Institute Of Tech-Manhattan
December 21, 2014
Key features

KEY FEATURES

  • Boxed features emphasize important material, explain theory, expand on key points, or highlight challenges or ethical issues.
  • Numbered steps for each method make it easier for students to follow along.
  • A number of study aids in each chapter include new terms appearing in bold, a review of key concepts, research exercises, and recommendations for further reading.
  • Research stories—selected for their pedagogical value—illustrate major concepts and principles.

SUPPLEMENTAL MATERIALS

 

A password-protected instructor site at https://studysites.sagepub.com/bernard2e/ includes an instructor's manual, PowerPoint slides, and a test bank.

Sample Materials & Chapters

TOC

Chapter 1

Chapter 3


For instructors

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ISBN: 9781412978545
£192.00